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Building a great company requires the CEO to lead with clear vision and purpose, says Willis Holdings chairman

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Leading the company with a clear vision and purpose is the most important key to success and to driving employee engagement and satisfaction, says Joe Plumeri, chairman of Willis Group Holdings. When that direction shifts, companies have to be agile and shift directions and not locked in to how we do things, which can kill competitive advantage.  Read related article by Senn Delaney CEO Jim Hart of why CEOs must focus on creating agile cultures.

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